Weaving on promotional gifts

 

Weaving is essentially crossed threads interlaced on a loom to form a woven cloth and most often used in the promotional industry for ties and scarves...although not exclusively so.  

Although it may seem a heavyweight process for short-run personalised products modern production techniques mean weaving is a viable option for special design ties and scarves often use as corporate clothing.

Quantities from as low as 25-50 are possible in the  weaving   process producing woven polyester, silk or a mixture of silk and polyester and, therefore, are ideal for small promotional campaigns.

However, there are many organisations where quantities of 25-50 are very small indeed.

Organisations like the British Army, Royal Navy, Royal Air  Force and Public Schools hold the old school tie very dear. And then consider the use that airlines make of ties and scarves for cabin crew and ground staff personnel. And what of the major banks, building societies and finance houses where virtually every employee is sporting one of these products with the appropriate logo or motif.

The hospitality industry is extremely strong on a corporate house style of dress and, inevitably, virtually every employee is issued with ties or scarves, some in the most intricate of designs.

Most of the scarves and ties that are used in these market segments are traditionally woven on the loom but, even here, new methods and some old ones are alternative personalisation methods.  For instance, comparative technological newcomers like sublimation are used for brilliant and florid patterns and silk screen printing has always had a  place in certain sections of the fashion trade. Nonetheless, there are many applications where it just has to be Weaving  because it often gives the impression of quality and excellence so beloved of many of our major national institutions.