Promotional gifts need not be extravagant

Promotional gifts need not be extravagant; in fact many standard office consumables such as coasters, paperweights, desk name plates, calendar coasters, clocks, desk calendars and diaries are usually appreciated promotional gifts.

Printed with a marketing message and telephone number, promotional gifts will sit on customers' desks quietly reminding all about a product or service.

Confirmation that promotional gifts need not be extravagant is that over the past few years top selling promotional gifts have habitually been pens, coasters, mugs and mouse mats.

Pens, coasters, mugs and mouse mats, have an important advantage over many other promotional gifts - they sit on a desk, they're no-nonsense, realistic and useful gifts, consequently they are in daily use. They are always visible to staff and company visitors and, above all, are inexpensive...so you see promotional gifts such as paperweights, coasters and desk calendars need not be extravagant.

Outside the traditional top four items of mugs, coasters, pens and mouse mats there are numerous other promotional gifts to suit most marketing opportunities and pockets.

Effective promotional gifts

Undoubtedly, promotional gifts, advertising novelties and corporate clothing are amongst the more effective and economical ways to keep your company name alive in the marketplace but there is none better than those that have stood the test of time…desktop promotional gifts.

Even the most commonplace items such as pencils, pencil sharpeners and erasers are effective as promotional gifts or advertising novelties and are used quite frequently as part of a mailing package...and perhaps now you'll now appreciate that promotional gifts need not be extravagant.

Promotional gift ROI

Investing in cost effective desktop promotional gifts is an in expensive way to advertise your product or service...and it's quite easy to quantify if the promotional gift is a cost effective proposition, especially on the more economical desktop variety.

Assume you invest in an inexpensive corporate gift, say, 500 lightweight aluminium coasters, printed with an eye-catching four-colour advertising message, for round about 88p each. There are something like 212 working days in a calendar year and let's assume your coaster is on a customer's desk each day  reminding all the staff along with visitors to the office of your product or service. Therefore, 88p divided by 212 days is less than one halfpenny each working day to remind all who come into the office of your company and its products or services.

Even if the coaster is only on the desk for half the year - cost less than one penny - this desktop promotional gift is still an extremely economical approach to advertising and superb value.

Looks like a great ROI deal to me!