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Practical advertising gift giveaways

The number of available practical advertising gift giveaways is limited only by one's imagination.

Virtually anything, however ordinary, seem to appear as practical advertising giveaways…I'm sure the makers of shoeshine kits, toothbrush sets and sewing kits didn't put practical advertising giveaways advertising giveaways at the top of their list when preparing a marketing plan.

However, countless organisations number practical advertising gift giveaways among their marketing mix and utilise these excellent promotional products time after time.

On other pages on this site we have outlined the various merits of cheap advertising giveaways under a £1 sterling such as such as erasers, pencils, letter openers, mouse mats, rulers, air fresheners, bottle openers, ice scrapers, puzzles, sewing kits, shoe shine kits and yo- yo's…all excellent products used in many different marketing campaigns on a daily basis. But there's more…lots more!

Popular advertising gift giveaways

One of the more popular advertising giveaways found in most pockets or handbags…indeed it is likely that almost every adult in the UK has a personalised key fob of some description. Key fobs come in all shapes and sizes as well as colours and materials; what a choice!

You can have key fobs in luxury leather, gold, silver and other precious metals but here we're concerned with the economy end of the promotional market where standard shapes include cats, dogs, bottles, tee-shirts, hearts, telephones, houses, cars, vans, lorries and keys.

That's before you get to the acrylic insert styles; but even these are now available in squares, oblongs, circular, telephones and hearts. With the insertion of a double-sided full colour print you can have a handsome and effective advertising message for very little outlay.

Desktop advertising gift giveaways

For the desk-bound, you can lighten their day with a selection of paperclip advertising giveaways. Paperclips come in many styles such as a memo peg that, in another life, is a clothes peg…but substitute brightly coloured plastic for dowdy wood and you have a cheap paperclip complete with logo and contact details.

The plastic manufacturers have enjoyed themselves producing many variations on the paperclip theme and, with minimal or no tooling costs, you can now commission your own logo paperclip in almost any colour.

Staying in the office, you can have some fun with brightly coloured fluffy message bugs usually with a satin tail for an advertising message. They now come in all kinds of colours and with different "faces" and an agile mind can soon link a relevant advertising slogan to one of these furry little creatures. There are even hat bugs to suit many trades, industries and professions; anything from the building site hard hat to the nurse's uniform hat…and many others made to order.

One of the most unlikely advertising gifts is another old stager that's been around for donkey's years…a shoe horn; useful for the office or the car. Lots of advertising space on this one and on both sides too.

Eternal advertising gift giveaways

And finally, in this rundown of advertising giveaways, you can always revert to a straightforward notebook in a choice of attractive and colourful synthetic bindings. This eternal advertising giveaway has optimum space for advertising messages with an optional front or back cover and inside or outside personalisation…and if that is not enough you can personalise each page or watermark your logo. It might be long-in-the-tooth and not very original but it is one of the more perfect examples of a useful and practical advertising giveaway.


Martyn Riddiough is Sales Director of Stewart Norman Associates Manufacturing Limited and has been involved in the recognition, awards and promotional business since 1983. He can be contacted at enquiries@stewartnorman.co.uk or you can validate the quality of his products at www.stewartnorman.co.uk

Graphic of more advertising giveaways