Practical advertising gift
giveaways
The
number of available practical advertising gift giveaways is
limited only by one's imagination.
Virtually anything, however ordinary, seem to
appear as practical advertising giveaways…I'm sure the
makers of shoeshine kits, toothbrush sets and sewing kits
didn't put practical advertising giveaways advertising
giveaways at the top of their list when preparing a
marketing plan.
However, countless organisations number practical advertising
gift giveaways among their marketing mix and utilise these
excellent promotional products time after time.
On other pages on this site we have outlined the
various merits of cheap advertising giveaways under a £1
sterling such as such as erasers, pencils, letter
openers, mouse mats, rulers, air fresheners, bottle
openers, ice scrapers, puzzles, sewing kits, shoe shine
kits and yo- yo's…all excellent products used in many
different marketing campaigns on a daily
basis. But there's more…lots more!
Popular advertising gift giveaways
One of the more popular advertising giveaways
found in most pockets or handbags…indeed it is likely
that almost every adult in the UK has a personalised key
fob of some description. Key fobs come in all shapes and
sizes as well as colours and materials; what a
choice!
You can have key fobs in luxury leather, gold,
silver and other precious metals but here we're concerned
with the economy end of the promotional market where
standard shapes include cats, dogs, bottles, tee-shirts,
hearts, telephones, houses, cars, vans, lorries and
keys.
That's before you get to the acrylic insert
styles; but even these are now available in squares,
oblongs, circular, telephones and hearts. With the
insertion of a double-sided full colour print you can
have a handsome and effective advertising message for
very little outlay.
Desktop advertising gift giveaways
For the desk-bound, you can lighten their day
with a selection of paperclip advertising giveaways.
Paperclips come in many styles such as a memo peg that,
in another life, is a clothes peg…but substitute brightly
coloured plastic for dowdy wood and you have a cheap
paperclip complete with logo and contact
details.
The plastic manufacturers have enjoyed
themselves producing many variations on the paperclip
theme and, with minimal or no tooling costs, you can now
commission your own logo paperclip in almost any
colour.
Staying in the office, you can have some fun
with brightly coloured fluffy message bugs usually with a
satin tail for an advertising message. They now come in
all kinds of colours and with different "faces" and an
agile mind can soon link a relevant advertising slogan to
one of these furry little creatures. There are even hat
bugs to suit many trades, industries and professions;
anything from the building site hard hat to the nurse's
uniform hat…and many others made to order.
One of the most unlikely advertising gifts is
another old stager that's been around for donkey's
years…a shoe horn; useful for the office or the car. Lots
of advertising space on this one and on both sides
too.
Eternal advertising gift giveaways
And finally, in this rundown of advertising
giveaways, you can always revert to a straightforward
notebook in a choice of attractive and colourful
synthetic bindings. This eternal advertising giveaway has
optimum space for advertising messages with an optional
front or back cover and inside or outside
personalisation…and if that is not enough you can
personalise each page or watermark your logo. It might be
long-in-the-tooth and not very original but it is one of
the more perfect examples of a useful and practical
advertising giveaway.
Martyn Riddiough is Sales Director of Stewart
Norman Associates Manufacturing Limited and has been
involved in the recognition, awards and promotional
business since 1983. He can be contacted
at enquiries@stewartnorman.co.uk or you can validate the quality of his products
at www.stewartnorman.co.uk

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