Plastic
badges
If
a plastic badge does not detract from your overall corporate
image there is a bewildering choice of any size or shape. A
remarkable range of standard plastic colours is available
from stock for any custom made plastic badge...and precise
Pantone matches are available at an extra cost. However, you
should bear in mind that pre-production samples add about 21
days to special colours.
A major benefit from some
plastic badge manufacturers is that all origination and
tooling costs are included in the initial price of the
badge...also modular tooling means that custom badges
in any shape can be made at quite a low cost; an attractive
proposition for companies wanting to include an outline of
their products as part of an identity badge.
Window badges
There is an amazing variety of shapes and
possibilities which include window badges, shaped badges,
label badges and even plastic badges with a custom relief
moulded logo or star motif...useful for indicating levels of
expertise or years of service. Label badges work extremely
well and are often used in conjunction with a Dymo,
Brother or Casio type labelling system. They are attractive
when using a clear adhesive name label which means the label
background material is virtually invisible; and when the
name label is fixed carefully the appearance is almost that
of an integral badge name.
Personalisation badge names
A
significant drawback is that it is not usually possible to
have all the personal details as part of the initial badge
run although plastic badges can be personalised in a number
of ways post-production. These methods include screen
printing, foil blocking, pad (tampo) printing and engraving
of employee names and other details for identity badges. It
is also worth remembering that none of these processes allow
full colour printing and, furthermore, foil printing does
not allow Pantone colour matches.
Nevertheless, there is an amazing variety of
shapes and options which include window badges,
shaped badges, label badges and even badges with a custom
relief moulded logo or star motif...useful for indicating
levels of expertise or years of
service.
You
should also consider the weight of a plastic badge which
sometimes causes the badge to "hang" on the wearer rather
than sit nicely on the lapel.
It's horses for courses...in
certain circumstances plastic badges are well worth
considering especially if you are promoting a specific
product which can easily be reproduced in the shape of a
badge.
However, always take into consideration the
additional costs whatever the material, of extra colours and
extra screens associated with plastic badges and these
sometimes make a "cheap" plastic badge into an expensive
identity badge.
Magnetic badges
The usual array of badge fixings is available
are available. Amongst others, these include clip/pin
combo, brooch pan, safety pin, crocodile clip, ball
chain, a printed lanyard and the increasingly popular
magnet, rapidly becoming a "must" for the discerning
badge wearer…and who can blame them?
Martyn Riddiough is Sales Director of Stewart
Norman Associates Manufacturing Limited and has been
involved in the recognition, awards and promotional
business since 1983. He can be contacted at
enquiries@stewartnorman.co.uk
or you can validate the quality of his products
at www.stewartnorman.co.uk

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