Fun advertising
gift giveaways
Don’t be mislead by the term fun advertising
gift giveaways. It means so much more in the
promotional gift business than many people think. It
doesn’t mean, as the description might suggest, that
advertising giveaways are of little consequence…quite the
opposite.
It does mean that these promotional gifts are so cheap and so
affordable that they are advertising giveaways.
Countless multi-nationals use advertising gift giveaways
almost on a daily basis and there is no reason why your
company, whatever the size, should not use them as part of
their marketing mix and distribute these excellent .
In a different place on this site we have discussed the merits
of under a £1 such as erasers, pencils, letter openers, mouse
mats, rulers, air fresheners, bottle openers, ice scrapers,
puzzles, sewing kits, shoe shine kits and yo-yo’s…and they’re
all excellent products and can be used in many different
marketing campaigns.
Now that we have a brief look at the more practical
advertising gift giveaways, it is worth having a look at
some of the fun advertising giveaways that might suit your own
marketing promotion…and these include Frisbees, boomerangs,
foam hands, fridge magnets and confectionery products.
There are many variations on the Frisbee theme and these
include a frisky disc, sky-surfer, skimmer ring, disc flyer,
3-prong skimmer and the original, long before anyone dreamt of
a Frisbee…the boomerang.
The most popular amongst this group is the Frisbee – whichever
name it goes by – and the boomerang.
The Frisbee is a superb advertising giveaway with a large
advertising area screen-printed or personalised by
self-adhesive labels. The boomerang will give hours of fun and
is personalised in any one of four positions…or all
four.
Foam hands have been around for a while now and can be
seen at many sporting occasions and, if you have the right
message for the occasion, its’ a “fun” way of getting your
point across. Foam hands in many different colours are surely
amongst the more eye-catching advertising giveaways.
Personalised advertising giveaway confectionery won’t be among
the first promotional gifts you might consider. On the other
hand, there’s a place for lollipops, jelly beans, fruit drops,
humbugs, chocolate money, mints, Belgian chocolates and, of
course, the forerunner of all advertising giveaways…a stick of
rock!
It is inconceivable that a seaside
souvenir of a personalised stick of rock could spawn a business
selling sweets to most of the multi-national
organisations.
Many companies have a bottle of mints on the reception desk so
that visitors might refresh their breath before the ensuing
interviews. However, that’s just one fairly simple way of a
personalised advertising giveaway. There are others and often
very inspired ones too.
A promotional tactic used most successfully involves the use of
silver or gold foil wrapped, personalised chocolate money.
Often used as part of a mailing package, chocolate money and a
product suggest that the recipient can save money, by investing
in that product or service. Many agile minds have worked the
chocolate money mailer pretty well over the
years.
An ordinary mint or fruit flavoured
sweet, wrapped in an eye-catching personalised wrapper, punches
above its weight at a product launch, conference, meeting or
exhibition.
The original confectionery promotional gift, a stick of rock is
not to be ignored. With the logo, product or company name
running through the centre and an arresting label and wrapper,
the stick of rock is an economical promotional item.
In addition, don’t forget the stick of rock can be chopped into
bite-sized pieces and presented in various attractive
wrappers.
Then, of course, there are the lollipops with personalised
wrappers but often taken much further with a logo embossed onto
the shape and the shape can be produced in various standard or
bespoke designs.
Finally, another general-purpose product sold in gift shops
throughout the country…the fridge magnet. Manufactured in lots
of different materials with an excellent area for marketing
messages the fridge magnet, in some forms, is custom made to
various shapes thus adding to its usefulness… an excellent
example from the range of fun advertising
gift giveaways.
Martyn Riddiough is Sales Director of Stewart
Norman Associates Manufacturing Limited and has been
involved in the recognition, awards and promotional
business since 1983. He can be contacted at
enquiries@stewartnorman.co.uk
or you can validate the quality of his products
at www.stewartnorman.co.uk

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