Digital printing on promotional gifts

 Digital printing has revolutionised the personalization process in the promotional gift industry. What was once thought of as "too expensive" is now virtually commonplace when selecting business gifts. For example, digital printing is now the method of choice on identity badges, name badges, conference badges, promotional coasters, advertising coasters, award plaques, crystal paperweights, glass paperweights and desk name plates.

For instance, one of the most successful forms of digital printing is a desktop promotional coaster...now seen in full colour, encapsulated in clear acrylic or as a spectacular design as an aluminium promotional coaster. Digital printing also enjoys significant advantages when used in the production of conference badges where the process easily manages the various permutations; similarly, on aluminium labels where sequential numbering is often a prime requirement.

Many organisations have benefited from the significant advances in digital printingtechnology....and none more so than the fashion industry. Here, latest generation digital equipment allows a direct print onto various textiles thereby eliminating the transfer print stage. Consequently, it is now practical to produce a single piece of cloth either as a sample or as a unique one-off - often a requirement in the fashion industry and all due to digital printing.

Digital print machines also produce general stationery, excellent quality short run full colour leaflets and brochures without the need for a bromide, pmt, film or plate. Using computerised artwork these machines often operate as an auxiliary printer hooked up to an Apple Mac or PC and on occasions are able to produce sublimation and other transfer permutations.

To the experienced eye a digital print is never as clean-cut as a quality off-set print but, in many instances, a little degradation in quality is amply justified by the associated economics of time and money.

In any case, the "spread" of printing when applied to a fabric substrate, is inconsequential and not apparent to most impartial observers and, for this reason, Digital Printing is now, in many cases, a first choice personalisation method.