Calendar coasters; an effective desktop promotional gift

If you’re looking for an effective desktop promotional gift you could do a lot worse than check out the vast range of promotional calendar coasters that are appearing on office desks throughout the country.

The product has a small ”footprint” and is quite unobtrusive yet it is always there fulfilling its necessary function at various times throughout the day…and, at the same time, repeating your promotional  message.

Most calendar coasters are either six months or twelve months but, strangely, even after the calendar dates are exhausted, the calendar coaster often lives on as a normal coffee mat.

Calendar coasters come in an amazing variety of materials including real leather, bonded leather, vinyl, melamine, gnalvic, acrylic, PVC, brass, steel and aluminum to name but few.

And, of course, it all depends how you intend to use the product perhaps to be handed out in sets of six or four or maybe you intend to use it as part of a mailing package? A further consideration is the number of print colours you want on the coaster and how the image is to be inscribed…and, at all times, cost will be a prime consideration.

Having spent time surveying the market and collecting lots of samples you may well come to the conclusion that one of the more cost effective desktop promotional gifts is a lightweight aluminum calendar coaster printed in full colour.

A rectangular size of around 150mm x 90mm gives lots of room for a clear and distinct twelve month calendar with ample scope for a potent sales and marketing message with perhaps a full colour photograph. The very best examples of calendar coasters are made from architectural quality aluminum and, because of their light weight, are a superb mailing piece attracting the lowest possible postal charges.

You can put a calendar coaster on a lot of desks for quite a minimal outlay and it will keep working away throughout the year letting everybody know the date and, of course, details of your product or service. Quantifying the various costs involved is quite easy and, at the same time, reinforces how surprisingly inexpensive it is to get your company details on someone’s desk…and keep them there all year round.

Let’s look at 1000 calendar coasters costing approximately 98 pence each spread over a working year of about 220 days. Every working day the cost to get your company details on a particular desk, be it client, customer or prospect, is less than one half penny; no wonder desktop promotional gifts are a popular way of advertising any product or service.

Just try a test campaign using a calendar coaster and a similar campaign without and check which is the most effective. It’s likely that the mailer including the calendar coaster will be at least 30% more effective than the one without. And the same will be true for many of the different calendar coasters mentioned earlier in this article…but it all depends on the impression you want to give your customers and prospects.